What do you believe is the most important business aspect for an independent pediatric office?
Intellectual curiosity, which keeps your practice innovative. Learning how stuff works takes time, but it’s an investment that reaps rewards. Just this week I was talking with a practice manager who didn’t want to invest an hour in learning a new process that would save her two hours a month, every month, in another process. “It’s too hard to figure out all this new stuff,” she said, “and sometimes it’s just easier to do it by hand.” Intellectual curiosity (and a strongly-held belief that justice, eventually, will prevail) also helps protect your practice. It’s so easy to say, “I guess since Company X says we have to do this, and we can’t afford a lawyer, we had better do what they say.” Substitute a few nouns in there, and that attitude sounds like capitulation to an extortion threat. Instead, channel your inner preschooler and demand to know why. Why do we have to do this? What exactly is “this”? What happens if we don’t? No, what REALLY happens if we don’t? It’s not just rebellion, it’s self-education. Regardless of the outcome, you’ll learn something interesting.